Competitor intelligence
Discovering what your competition is doing in terms of Search Engine Marketing is a great starting point for achieving competitive advantage. We have been helping a number of clients do exactly that. This work falls into two parts:
First, identifying who your on-line competitors are for the search terms you covet. And secondly tracking in greater detail the activity of those you have identified as your primary competitors on-line or off.
You probably know who your nearest and dearest trade competitors are and you will want to track what they are doing even if it’s not what you think they are doing. However, on-line you will probably find that you are competing for search term recognition with names that are less familiar.
We can provide a monthly report that includes a snapshot of key information for a broad range of competitors against specific keywords and phrases as well as detailed information for specific competitors.
We can show you which sites are delivering traffic to them and why, as well as giving insights into their paid search strategies.
This information can then inform competitive strategies for both organic and paid listings.
Competitor review
Set up your free consultation. We'll give you a clear indication of the type of information available to you alongside the likely costs associated with monitoring, developing and implementing a competitive strategy.