How can I resolve the IP address?

FlySoup is great at collecting data on web site traffic but it stops short of telling you exactly who has visited your site. However you can narrow it down to the domain level.

Often this is of marginal value since the IP address turns out to be a 'pool' address from AOL or BTinternet or some other large grouping.

Nevertheless, if the domain name is registered to a company or individual this will show up in the latest visitors report. Even then, this will often be expressed as a series of numbers separated by dots as in 195.99.172.141.

In this particular example the numbers resolve to The Equal Opportunities Commission. Check it for yourself with a piece of free trial software that converts IP numbers to their physical location at http://www.ip2location.com/free.asp

ip2location's primary use is for geo-location, allowing you to do things like: display pages in a native language or currency, filtering access from countries you don't or won't do business with and spam filtering by location.