By this time next year we'll all be millionaires.

That includes you, me and everyone else in the English speaking world.

Growing at a rate of one word every 98 minutes, experts have predicted that the English language will include a million words by the 29th April 2009. So that makes us all word rich but possibly lost for exactly the right word at the right time.

Just think of all the new words people will be using to search the internet. Will your web site be found for any of them?

We've been working with a number of clients to review the language they use on their web sites and more importantly the language their prospects are using when searching for their services. Most can confidently expect to be found for their company name or domain name but for many that's about as good as it gets. Which means, at best, they're preaching to the converted and only attracting those who are using the search engines as a navigational aid.