The Knol edge

This is not a piece about what it takes to become a black cab driver in London. For that you need something like taxiknowledge.

Instead this is about Google's new authoring tool Knol - half way between a blog and a wiki with ultimate control of the content held by the author initiating the piece. It's causing something of a stir in SEO circles as there appears to be some evidence that Google is favouring Knol pages over more established web pages offering the same content. Whether this is just a short term setting of the algorithms to give their fledgling service the best launch, or whether it is a longer term bias on Google's part, one thing is clear - a little bit of Knol edge could go a long way.